Usually when I go onto the google webpage and i'm looking up something I usually just click the first link that is on the page because I really couldn't be bothered searching through all the other links.When you're actually looking for just a small piece of information you can never find it because of that many pages that are almost unnecessary!! The internet is a super highway of information so tahnks to search engines such as google we are able to find the information we need. The most necessary links are more than likely the ones we see at the side of the page because thay are called paid links and contain all necessary and inmportant facts we need. The most suprising thing about these paid links is the fact that only 20% of internet users click on them because people click the Organic links at the beginning of the page.
Caompanies are in a constant battle with each other every single day to appear number one on google. Search Engine Optimisation involves getting links to your site by identifying key words and phrases. Think in a simple way think in the way that other people would when entering a phrase into google. When setting up your webpage include the key phrase in the title of your webpage. This inturn increases your chance of appearing number one.
With the internet becoming such a popular place for people shopping, blogging and doing business online I believe that it is very important for a business to take advantage of the internet as much as possible and I believe that it is more beneficial for companies to use paid links because that way more people will see your page and you will always be number one!!!
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